Charleston’s Advantage|ForbesBooks Acquires EMSI Public Relations

Charleston-based Advantage|ForbesBooks, the business authority marketing and publishing company, recently named to the Inc. Magazine 5000 list of fastest-growing private companies in America for the fifth time, has announced that it has acquired EMSI Public Relations. Based in Wesley Chapel, Florida, EMSI Public Relations is an award-winning, top national public relations agency whose client base spans from authors, publishing, health, food, music, software and finance, to politics.

The agreement combines Advantage|ForbesBooks’ global brand with EMSI’s extensive public relations skills to provide an unparalleled comprehensive authority-building opportunity to its clients.

“The acquisition of EMSI complements our mission of helping members become successful authorities in their fields,” said Adam Witty, Founder and CEO of Advantage|ForbesBooks. “Advantage|ForbesBooks’ goal is to provide all the tools necessary for our authors to build their brands and grow their businesses. Media exposure is a vital component in that process. EMSI, who we’ve been working with for the past five years, has proven itself to be hugely effective and highly valuable in helping our authors grow their authority. We are thrilled that they are now part of the Advantage|ForbesBooks family.”

“We have been privileged to represent Advantage|ForbesBooks authors over the past few years,” said Marsha Friedman, Founder and CEO of EMSI Public Relations. “By securing these smart and forward-thinking businessmen and women top media placements, we’ve been able to watch as both their authority and their businesses grew. We are so grateful to be an official part of the Advantage|ForbesBooks team.”

Advantage|ForbesBooks is the business growth company, helping entrepreneurs, CEOs and professionals grow their business by becoming the authority in their field. In 2016, Advantage Media Group partnered with Forbes to create Advantage|ForbesBooks, the first-ever publishing imprint by the media giant. Advantage|ForbesBooks focuses on the establishment of authority through publishing, using book authorship as a strategic tool in branding and business-building. It offers the unique opportunity for busy business people to create a book in less than 24 hours of their time.

EMSI Public Relations has been delivering highly specialized publicity campaigns for close to three decades. Its mission is to assist clients in engaging the power of the news media with bold strategies and innovative tactics, offering a unique client-agency relationship that mitigates risk while increasing opportunities. EMSI was a pioneer in the field of public relations, offering pay-for-performance PR long before other agencies.