Charleston, SC - The Charleston Metro Chamber of Commerce announces the selection of Kenneth R. Brady as Chief Marketing Officer. Brady is a proven executive with deep expertise in marketing, branding, communications, business development and membership in both the for-profit and not-for-profit sectors.
In his role, Ken will work to lead the marketing team as a center for excellence, designing the right strategies and processes to carry out the Chamber's goals through the use of data-driven insights.
“We are thrilled to have Ken on board. He is an outstanding fit to our expectations of a chief marketing leader who will thoughtfully assess and structure our organization’s content strategy to assure brand and message relevancy to our full membership," said Bryan Derreberry, President and CEO for the Charleston Metro Chamber of Commerce.
Ken has a Bachelor's degree in Economics with an emphasis on psychology and philosophy from Radford University, School of Business and Economics. He has worked for membership associations similar in structure and purpose to a chamber of commerce in his last two positions, specifically as the Managing Director of Product & Service Delivery at the American Industrial Hygiene Association (AIHA) and as the Vice President of Marketing and Strategic Business Development at the American Academy of Physician Assistants (AAPA).
“Ken’s grasp of how to both educate and mobilize businesses and employees to own the issues facing our region and contribute to concrete solutions is one of the stand-out factors that differentiated his candidacy,” said Derreberry. “He also grasps the unique nature of business and professional associations and will ensure we are a leader in providing outstanding value to our members.”
Originally from Virginia, Ken and his wife now live in Mount Pleasant and are excited to call our beautiful region home.