Daniel Island Realtors Get Creative with Summer Marketing Promotion

If you’ve seen people around town posing a rubber chicken for photos, don’t be alarmed. It’s all part of an innovative marketing campaign by local real estate agents Terry and Tim Haas of Century 21. In June, they launched their #ineedanewcoop campaign featuring a rubber chicken named Cooper. They stuffed the rubber chicken in a box marked “fragile” and sent one to more than 250 past, current and potential clients.

The idea is that Cooper was way too crowded in his current “coop” -- much the same way families find themselves in need of a bigger house to accommodate growing children, pets and more.

Everyone who received a rubber chicken was invited to take a photo of Cooper out and about to share on social media with the hashtag #ineedanewcoop for a chance to win a $100 Amazon gift card.

“We wanted to do something that would really get people’s attention - and it’s worked,” said Terry Haas. “I’ve received text messages and phone calls from clients who just loved this promotion. It was such a fun way for us to reconnect with our clients while also reminding people that summer is a great time to look for a house that provides your family with some more breathing room before the busyness of a new school year.”

To see photos of Cooper around the Lowcountry - as well as on airplanes, at baseball games and hanging out by the pool - follow Terry & Tim Haas on Facebook and Instagram @TerryHaasCentury21. For more information, call 843-566-2606.