Fresh Produce Retail Opens on King Street

Boulder, CO, May 10, 2017 – Fresh Produce, Blue Stripe LLC, will open a new retail location at 218 King Street on Wednesday, May 17, 2017. The retailer was previously located at The Shops at the Belmond Charleston Place. “We are excited to be a part of the King Street Community,” said Jo Stone, Fresh Produce CEO. “We feel it’s one of the most compelling and energized shopping districts in today’s marketplace.”

Fresh Produce is launching a fresh approach to their store design featuring a neutral color palette, natural materials and accents that nod to the brands California roots “We are following nature’s lead on the interior,” said Stone. “Our intent is to compliment our clothing and Charleston – both of which are very colorful and vibrant.”

Fresh Produce will host a Grand Opening Event on Saturday, June 24, 2017 from 10 AM to 6 PM. The event will feature a limited edition t-shirt design that will raise funds and awareness for Charleston’s Low Country Food Bank. “$5 of each Let’s Go Girls Giving T sold will go to the local food bank,” said Gail Hartin, Community Manager for Fresh Produce. “We hope it’s an on going partnership.”

“Our goal is to be good neighbors and support the communities where we have stores,” Hartin added, “Our store teams are in tune with local needs and are always excited to participate in helping, as are our customers.”

The Fresh Produce Community program launched in 2017. In conjunction with the local store teams, Fresh Produce has hosted Beach Meet Up & Clean Up events, a Save the Bee Event, and sold three versions of the Giving T’s that give back to local organizations and causes. “This program is core to our future and how we want to engage with our customers,” said Hartin.

The move to King Street aligns with the company’s 33rd year of being in business. Fresh Produce Founders Thom and Mary Ellen Vernon are actively involved with the company. “Thom has had his eye on King Street for while,” said Stone. “When this space became available, we knew we had found a great place to land on King Street.”

About Fresh Produce:

Founded in 1984 in Los Angeles, CA, Fresh Produce has delighted women as a lifestyle brand known for its beach- inspired prints, vibrant color and stylish, comfortable clothing. Today, Fresh Produce designs, manufactures and markets a leading women's and children's lifestyle brand of clothing that is primarily made in the USA.

The heart of the Fresh Produce is rooted in the positive impact of color. From casual tops and feminine dresses to decorative scarves and stylish pants, Fresh Produce is dedicated to creating feel-good clothes women want to wear every day. The beach-inspired colors and broad assortment of easy-to-wear pieces are flattering and comfortable on all shapes and sizes and are available in plus sizes as well as children’s dresses. The comfortable fabrics, fit and style reflect carefree ease.

Fresh Produce clothes are available at 17 company-owned retail boutiques, many which are located by beautiful beaches and destinations, online and at more than 400 independent retailers throughout the continental US, Canada, Hawaii and the Caribbean, including 5 ‘Handpicked’ dealer locations. The Handpicked dealers utilize the Fresh Produce retail trade dress and stock a broad assortment of Fresh Produce’s most current styles.

The company is now based in Boulder, CO.