Freshfields Village Announces Expanded Southern Tide Signature Store

(Kiawah Island, SC) March 6, 2018 – Freshfields Village is excited to announce the opening of an updated and significantly larger Southern Tide Signature Store on Kiawah Island. This new store opened March 1st, with a Grand Opening scheduled for the weekend of March 29th – April 1st. Located in the heart of the village, at the intersection of Freshfields Drive and Harvester Lane, the new store is 2,600 sq. ft., more than twice the size of the existing Southern Tide Signature Store in Freshfields Village.

Southern Tide Kiawah is owned and operated by Island Sport, LLC, which also operates SeaCoast Sports and Outfitters, Coastal Footwear, FortyEight – A Wine Bar, and Kiawah Spirits, all of which are located directly on the Village Green in Freshfields Village.

Loren and Amy Beadle, owners of Island Sport, are “proud to be part of this major expansion, and look forward to many successful years of a partnership with Southern Tide in Kiawah Island, SC; Greenville, SC; and Naperville, IL.”

Southern Tide’s style and aesthetic bring a new kind of lifestyle to light. Whether you’re on the beach or meeting friends for a craft cocktail, Southern Tide is sure to keep you looking great no matter the setting. With bright colors and vivid patterns, Southern Tide is the go-to brand for every occasion. Men will look sophisticated and well-dressed in the Harbor Pant and Skipjack Polo, while ladies will look elegant and classic in the Chelsea Scallop Dress carrying the Macramé Tote. Each season brings with it new styles, all of which you’re sure to find with Southern Tide.

“We are extremely excited to see the continued growth of Southern Tide on Kiawah Island and beyond,” said Southern Tide CEO, Christopher Heyn. “This store’s expansion is further testament to Island Sport’s commitment to excellence and their continued support of the Southern Tide brand. We are looking forward to the future of our relationship with the Beadles and everything it has in store.”

For more information please feel free to visit or contact Jamie Gnazzo at Also, feel free to contact Loren Beadle, CEO of Island Sport at 843.768.5365 or Kristin Mitchum, Senior Director of Marketing at Southern Tide at 864.908.3297.


About Freshfields Village:

Operated by Northwood Retail, an affiliate of Northwood Investors, Freshfields Village is located at the crossroads of Kiawah Island, Seabrook Island and Johns Island in South Carolina. A short 30- minute drive from Downtown Charleston, the outdoor pedestrian village offers unique architecture, beautiful courtyard patios, and seasonal events. Freshfields Village is the area’s premier destination for shopping, dining and lodging in a stylish, relaxed open-air atmosphere. Notable retail tenants include The Village Market by Harris Teeter, vineyard vines, J.McLaughlin, Lilly Pulitzer, GDC Home, Southern Tide, and Urban Nirvana. For more information, visit

About Island Sport, LLC:

Founded in 2005, Island Sport, LLC owns and operates eight stores in South Carolina and Illinois, with over 100 employees in those two states. It is poised to exceed $10 million in revenues in 2018.

About Southern Tide:

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products. Southern Tide is available for purchase in more than 750 specialty retailers and premium department stores in more than 45 states across the United States as well as online at Southern Tide is a wholly-owned subsidiary of Oxford Industries. (NYSE: OXM)