Hook + Gaff Watch Company Moves to Direct-To-Consumer Only Business Model

LEXINGTON, S.C. — Hook + Gaff Watch Company, the South Carolina-based company that’s redefining rugged versatility, has transitioned to a direct-to-consumer only business model that took effect starting March 15, 2019.

By eliminating its retail footprint, Hook + Gaff will cut out the “retail markup”, which means the watch company can offer its customers better value without sacrificing creativity or quality. Moving forward, Hook + Gaff watches will exclusively be sold online for a reduced retail price making it more competitive.

Designed to be stronger, sturdier and more comfortable compared to other quartz-movement sports watches on the market, Hook + Gaff will be able to build on its vision of bringing its customers only the best in design, material and technology, like the tritium radioluminescence used in the Sportfisher Black and King Tide watches. Built for durability, each Hook + Gaff watch is made from scratch-resistant sapphire, high-grade titanium and anti-reflective crystal to ensure that, even in the worst conditions, the watch performs at its best.

“The transition to a direct-to-consumer business model will allow us to offer our watches at a more affordable price without sacrificing quality,” said Michael Sims, founder of Hook + Gaff Watch Company. “In addition, we will have the opportunity to interact directly with our customers enabling us to build closer relationships with our fans.”

Order a Hook + Gaff watch direct and receive the same quality-proven timepiece at a better price. Check them out online. For more information about Hook + Gaff Watch Company and its products, visit HookandGaff.com, and find them on Facebook, Twitter and Instagram.

About Hook + Gaff
Hook + Gaff Watch Company was founded out of necessity. Founder Michael Sims searched for a watch that could withstand the rigors of days spent fishing on the open water yet be stylish enough for a night out and everything in between.

When Michael’s search came up empty handed, he created Hook + Gaff Watch Company, partnered with designer and longtime friend Gash Clayton, and launched the watch brand that’s defining rugged versatility. Hook + Gaff creates watches that are sturdy enough in the field and on the water while maintaining a classic look. Hand- assembled by expert watchmakers in the Carolinas, each Hook + Gaff timepiece is meticulously manufactured to be reliable in the most adverse conditions. Hook + Gaff watches are made with a unique left side crown placement, functional and comfortable for the active wearer, along with scratch-resistant sapphire glass and lightweight titanium—a perfect combination of versatility and toughness.