Sponsored by the American Advertising Federation, the American Advertising Awards, also known as the ADDYs, honor excellence in advertising and cultivate the highest creative standards in the industry. It is the largest creative awards competition in the advertising industry, attracting over 40,000 entries each year in local AAF club competitions. As the only three-tiered competition, an ADDY Award is widely considered as the most esteemed advertising award with less than one percent of entries garnering national recognition.
Designed for Balsam Mountain Preserve, an upscale mountain community 40 minutes west of Asheville, the tube-shaped mailer was created from real wood and targeted affluent individuals looking to purchase a mountain home in the Blue Ridge Mountains. Inside the tube was an invitation to visit the community, paired with a live Balsam fir tree sapling highlighting the Balsam Mountain Trust, which inspires residents to be responsible stewards to the natural and cultural resources of the land they live on.
“We’re honored to receive national recognition for a campaign that harnessed our ability to think outside-the-box,” said Bruce Murdy, president and CEO of Rawle Murdy. “Balsam Mountain Preserve was an outstanding client partner for this effort, and we’ve been delighted to see a resounding, emotional reaction to the 3-D mailer.”
About Rawle Murdy
Rawle Murdy is a full-service communications firm where strategic thinking, digital branding and social connections converge to help businesses thrive. With more than 40 years of experience the industry, Rawle Murdy consists of 28 professionals and is located in downtown Charleston, S.C. For more information, call 843-577-7327 or visit www.rawlemurdy.com.