Southern Lifestyle Retail Chain Palmetto Moon Names Adam Stone New CEO

Charleston, S.C. – January 11, 2018 – Palmetto Moon, an award-winning Southern lifestyle retail chain based in Charleston, S.C., announced today that Chief Executive Officer Eric Holzer has voluntarily decided to step away from the position and that
his successor will be Adam Stone, former CEO of children’s apparel specialty retailer Hanna Andersson. Holzer participated in the search for his replacement and will assist in the transition in leadership.

Mr. Holzer has served as CEO of the company since June 2016. He has served in pivotal leadership roles within the company since 2003, including President, Chief Merchandising Officer and Chief Development Strategist, and led Palmetto Moon through numerous stages of strategic transformation.

Mr. Holzer said, “It has been a very difficult decision to step away from Palmetto Moon as I have cherished the time that I have spent in this dynamic company and am so proud of the team’s extraordinary effort in building such a strong foundation for the future. While it is bittersweet to move on, I am confident that the timing is right for me to pursue the next phase in my life and that Adam will successfully guide the company in to the future.”

Mr. Stone has over 24 years of diverse experience in the retail industry and has extensive experience in both public and private equity environments. He previously served as CEO of Hanna Andersson since 2010. Under Mr. Stone’s leadership, Hanna Andersson grew from a $60 million business with 15 stores to a $200 million business with 75 stores. He successfully exited the company through a sale to L Catterton in 2017. Prior to Hanna Andersson, Mr. Stone held various positions at Limited Brands, including Chief Financial Officer of Victoria’s Secret Stores and Vice President of Finance at Express.
“I am thrilled to join Palmetto Moon,” said Mr. Stone. “The brand has tremendous growth opportunity. The unique product line and customer-centric approach develop a strong emotional connection at the local level. Eric and his team have done a remarkable job developing and growing the brand while staying true to the heritage established by the founders.”

About Palmetto Moon
Palmetto Moon is a specialty gift and Southern lifestyle apparel retail chain with corporate headquarters in Charleston, South Carolina. Palmetto Moon is a fun, energetic company with a relentless focus on customer service. Its stores carry countless affordable gifts and a wide selection of collegiate gear and lifestyle brands including Vineyard Vines, Southern Marsh, Simply Southern, Yeti, Jack Rogers, Costa, Rainbow Sandals, Columbia, Guy Harvey, Olukai, Kavu, Ray-Ban, Southern Fried Cotton, Lilly Pulitzer, Scout, Southern Tide, Patagonia, Sperry, True Grit, Corkcicle, Swig, Fish Hippie, and many more.

Palmetto Moon currently operates 15 locations throughout the Southeast in Charleston, North Charleston, Mount Pleasant, Summerville, Florence, Myrtle Beach, North Myrtle Beach, Hilton Head, Columbia (two locations), and Greenville, SC; Savannah and Augusta, GA; Daytona Beach, FL; and Wilmington, NC. Palmetto Moon has been voted “Best Collegiate Store” and “Best Gift Store” in Charleston for seven consecutive years (Charleston City Paper 2011 – 2017). Shop online at