Tiffany Norton, Dorchester County PIO celebrated as South Carolina’s first Certified Public Communiator

Pictured L to R: Dr. Laura Bright, Norton, Dr. Jacque Lambiase

On Thursday, July 27, 2017, Tiffany Norton, Public Information Officer for Dorchester County graduated from the Certified Public Communicator© (CPC) Program at Texas Christian University (TCU) in Fort Worth, Texas.

Norton is one of only 100 Certified Public Communicators, nationwide. She is South Carolina’s first Certified Public Communicator.

The CPC program is a rigorous, post-baccalaureate, graduate-level, in residence program at TCU’s Bob Schaffer College of Communications. The curriculum fosters thoughtful engagement through experiential learning, strategic communication plan-building, theoretical instruction, case studies, and other interactive instruction led by strategic communication faculty members from TCU, as well as proven and engaging leaders from the public-service sector.

For her thesis project, Norton authored a three-year Strategic Communications Plan for Dorchester County. This plan offers an integrated approach to communications that is infused with ethics, transparency, public affairs, branding, customer relations, and social influence, as well as theoretical and applied principles.

Jason L. Ward, County Administrator, said “Norton’s drive to continually improve as a public communicator brings credit to herself and benefits the County organization as a whole. Through her hard work to prepare an organized, strategic communications plan, Norton has built an invaluable framework that will guide the County’s communication efforts into the future.”

Norton will present the Strategic Communications Plan for County Council’s consideration at the August 14, 2017 Council meeting.