Ad campaign to promote local artists’ work on billboards

CHARLESTON, SC - The Charleston Regional Alliance for the Arts is excited to announce a partnership with ArtPop Street Gallery to launch an outdoor advertising initiative that will promote five visual artists in the area on billboards across the tri-county.

Thanks to billboard space generously given by Adams Outdoor Advertising, five select artists will have an image of their work on a billboard for a year.

The contest will open for submissions on Jan. 9 and is open to any visual artist in Charleston, Berkeley, or Dorchester County. For submission guidelines, visit The deadline for submissions is March 3, 2017. Four winners will be chosen by a panel of art experts. The fifth selection will be a People’s Choice Award, chosen by online vote at

Wendy Hickey, founder of ArtPop, launched the initiative in 2014 in Charlotte, N.C. Charleston will be the 13th ArtPop.

"Adams has incredible billboard locations that cannot be missed. The five local Charleston area artists who are chosen for the program will get such tremendous exposure to an ever changing audience. With the tourism in the market an artist simply never knows who is going to see their art on a billboard, fall in love and want to commission them! Thank you to our partners at Charleston Regional Alliance for the arts and Adams Outdoor Advertising for making this possible!  #enjoyyourcommute"

Mike Gibbons, Executive Director for the Arts Alliance, said he is thrilled to be able to team with ArtPop and Adams Outdoor Advertising to feature area visual artists.

“ArtPop has created a fantastic opportunity for artists in so many locations, and it’s really exciting to be able to bring that to the tri-county area,” he said.