Baker Motor Company Acquires Rick Hendrick Alfa Romeo of North Charleston

Baker Motor Company Acquires Rick Hendrick Alfa Romeo of North Charleston;
Baker Motor Company Debuts Alfa Romeo of Charleston

June 15, 2018 – Charleston, SC - Tommy Baker, Owner and President of Baker Motor Company, with award-winning dealerships in Charleston, S.C. and Wilmington, N.C., announced today that the company has completed the purchase of Rick Hendrick Alfa Romeo of North Charleston. The franchise will now operate as Alfa Romeo of Charleston and has officially opened its doors as a Baker Motor Company dealership.

Previous operations at 8355 Rivers Avenue in North Charleston have been permanently relocated to 1501 Savannah Highway in Charleston, now operating under the same roof as Maserati of Charleston.

“I was thrilled to get a call from Alfa Romeo and have the opportunity to bring this incomparable brand to our luxury automotive campus in West Ashley,” said Mr. Baker. “Alfa Romeo is an impressive Italian brand owned by the same company as Maserati, so it’s a natural fit to join Maserati here at Baker Motor Company. Alfa Romeo has a great line up like the Giulia that was recently named the 2018 Motor Trend Car of the Year. From sports cars to sport utility vehicles and sedans, there’s something for everyone starting at $38,000.”

All employees from Rick Hendrick Alfa Romeo of North Charleston have been invited to join the Baker Motor Company team at Alfa Romeo of Charleston. David Coyle, General Manager of Baker Motor Company, will oversee the new dealership.

Baker Motor Company, now in its 30th year, is the largest privately-owned automobile dealer group in South Carolina. With the addition of Alfa Romeo, Baker Motor Company’s robust and diverse vehicle offerings now encompass 14 world-class automotive brands.

Mr. Baker continues to fuel the company’s growth and entrance into new markets with acquisitions, land purchases and expansions. The company currently has several new facility construction projects underway including Porsche Charleston, BMW of Wilmington (NC), and Porsche Wilmington (NC). Baker Motor Company also recently announced the purchase and development of 13 acres in Summerville’s Nexton community.

Alfa Romeo, owned by Fiat Chrysler Automobiles (FCA), is a prestigious Italian brand that blends style and craftsmanship with race-inspired performance. A premium brand that’s “an icon of Italy’s technological excellence and creative spirit,” Alfa Romeo offers the Stelvio, Guilia, 4C Coupe and 4C Spider and other innovative vehicles.

Alfa Romeo will join Baker Motor Company’s current representation of Mercedes-Benz, Mercedes-Benz Vans, smart, Infiniti, Maserati, Porsche, Land Rover, Jaguar, Buick, GMC, Cadillac, Rolls-Royce and BMW. For more information about the dealer group, please visit

About Baker Motor Company
Baker Motor Company, Inc. was founded in 1988 by Tommy B. Baker and is the largest privately held automobile dealer group headquartered in South Carolina. The company operates four dealership campuses, including Baker Motor Company of Charleston, Inc., Baker Buick GMC Cadillac, Mercedes-Benz of Mount Pleasant, BMW of Wilmington and Porsche Wilmington.

The company represents 14 brands including Mercedes-Benz, Mercedes-Benz Vans, smart, Infiniti, Maserati, Porsche, Land Rover, Jaguar, Buick, GMC, Cadillac, Rolls-Royce Motor Cars and BMW. The company also operates a high-line pre-owned center, a wholesale pre-owned facility, a reconditioning center and a full-service USAA and State Farm Insurance-approved collision repair center.

Baker Motor Company was awarded the #1 dealership in the United States and Canada on Automotive News’ Best Dealerships to Work For list in 2015 and also made the list in 2013 & 2014. The dealership has also received the prestigious Best of the Best award from Mercedes-Benz in 2003, 2004, 2005, 2006, 2008, 2010, 2012, and 2014; and in 2016 for Mercedes-Benz of Mount Pleasant. For more information about Tommy Baker or Baker Motor Company, visit or call (843) 852-4000.

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