FOR IMMEDIATE RELEASE:
CHARLESTON, SC - Lowcountry performing artists are channeling their creativity into new platforms to serve their clients. While many businesses have reopened, theaters and performance venues remain closed. Most artists have faced losing all or most of their performance income and ticket sale income for the foreseeable future. Quickly regrouping, and offering virtual shows online, performers have been able to bring in a portion of their income via virtual tip jars, virtual lessons, and private virtual appearances for corporate, nonprofit, and educational events. Founders of the Charleston Area Performing Artists group (CAPA), sister act Gracie & Lacy have teamed up with the Mt. Pleasant Community Arts Center organization to offer virtual meetings to discuss the unique challenges performers and venues are facing. CAPA is encouraging artists to pivot their business models, and broaden their reach. Performers Gracie & Lacy inspire artists to collaborate and cross-pollinate each other's fan bases. The sisters have performed virtually with performers from all 50 states and now target their digital ads to a global audience. Venue owner Joe Clarke, of Forte Jazz Lounge continues to stream concerts weekly on Facebook.
Holy City Magic owner, Wayne Capps has released his new book "Magicians At War," and used his quarantine to build a following on TikTok, garnering over a million hits on one of his videos. Gullah singer, Ann Caldwell is also writing a book and performing virtual cultural experiences. Singer-songwriter Irene Rose has released two new albums. Vocalist Maggie Worsdale has rolled up her sleeves as a virtual booking agent. Others have expanded their reach as audio book narrators, jingle creators, and music production services. As businesses seek reopening campaigns, CAPA is encouraging the local business community to take advantage of local talent in both print, digital, commercial advertising and product endorsements. Imagine a song written just for your brand, or a seasoned performer becoming the face of your social media content. Not only will you be supporting an industry that was hit hard by COVID19, you will also be showcasing your business on a whole new level, leveraging the power of community and creativity, while expanding your reach to the fans the love our local arts scene. To connect with CAPA artists, reach out to the Charleston Area Performing Arts Group or contact Gracie & Lacy: www.gracieandlacy.com.