MT. PLEASANT, S.C. – D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training, recently opened a new location in Mt. Pleasant at 1220 Ben Sawyer Blvd. The group fitness facility employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.
Kristen and Joe Virgilio will join a roster of impressive existing franchisees and owners, some of which include professional athletes such as Super Bowl MVP Von Miller, Tim Tebow, and Michael Oher. Before launching Mt. Pleasant’s D1 Training, Kristen worked in business development and marketing for several companies on the East Coast. Joe has worked as an executive in the medical industry with several multi-national companies. They have both had the desire to invest in their community where they have lived and raised their two teenage sons for almost twenty years.
Growing up, their families owned several businesses that fostered innumerable meaningful relationships in their home towns. Interested in creating a business that would have similar results, the couple did research and landed on D1 Training. The brand’s model and how it could help their kids and the area residents aligned exactly with what they were looking for. The family signed a multi-unit deal and is ready to launch their first location in Mt. Pleasant and will open their second in the Charleston area in the coming years.
“We were attracted to D1 Training because of its core values and quality training services it provided to kids,” said Kristen. “They put an emphasis on serving the community and have an impressive training regime for all age groups looking to develop physically. It is important to learn the proper way to train to prevent injury, and D1 will provide that opportunity to the Greater Charleston area.”
D1 Mt. Pleasant offers four age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or their fitness goals, regardless of age or athletic background.
“The Virgilios are the ideal candidate to bring the D1 Training experience to Mt. Pleasant” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome them to the D1 family and are confident in their ability to show the Mt. Pleasant area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their appropriate edge. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know the Virgilios will do just that in Mt. Pleasant and its surrounding communities.”
Strategically expanding across the nation through franchising, D1 Training has more than 60 performance centers open with over 120 additional locations in development. The brand is currently seeking qualified and active community members to expand its footprint and help more people meet their fitness goals.
For more information on D1 Training and franchise opportunities, please visit https://www.d1training.com/east-cooper/ and https://www.d1franchise.com, or (843) 632-5233. You can also find the new facility on social media at https://www.facebook.com/D1TrainingEastCooper or https://www.instagram.com/d1eastcooper/.
Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training began franchising in 2017. It has over 60 locations currently open, with an additional 120+ in development, across 26 states. The brand was recently ranked in Entrepreneur Magazine’s Franchise 500, was named a Top 30 Gym in America by Men’s Health Magazine, and also made an appearance on The Inc. 5000 which ranks the fastest growing private companies in the nation. D1 Training has been endorsed by the NFL Players Association as an approved training facility and is a preferred partner of the National Academy of Sports Medicine. D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/.
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