FORMER YETI MARKETING & SALES STAR JOINS OME GEAR

OME GEAR® BRINGS ON NEW CHIEF OF SALES OFFICER: CASEY SELLERS
The outdoor gear brand is excited to add the former YETI marketing & sales star to its team

NOVEMBER 11th, 2020- CHARLESTON, SC- Casey Sellers will serve as OME Gear’s newest Chief of Sales Officer to lead all sales for the Charleston, SC-based outdoor gear company. Bringing years of experience within the outdoor and sporting goods sectors, Sellers is excited to join the OME Gear team to become a driving force as OME Gear enters the outdoor market in full force during December 2020. You can view Sellers’ full bio on the OME Gear website.

Serving as the 30th employee at YETI, Sellers went on to serve the company in multiple roles, including leading YETI’s consumer marketing tours. He had a large part in expanding the dealer network by introducing the brand into multiple retailer channels. He brought brand presence to consumer expo shows like the Great American Outdoor Expo, Overland Expo, and the Miami Boat Show. Sellers also served as an Account Marketing Manager for YETI where he ensured the best brand and product presence was found in YETI’s dealer base. In this role, he worked with customers like Cabelas, Academy Sports, & REI to grow YETI’s presence and popularity.

In 2019, Sellers led the Corporate Social Responsibility team for YETI. He not only created a structure for the team but also worked with marketing teams to boost conservation partnerships while working with product teams to take steps towards environmentally responsible practices with YETI’s designs and packaging. This led him to fall in love with OME Gear’s passion, people, & product. He believes that every OME Gear team member is a business athlete and chock full of passion, the secret recipe he believes to be the key that turns an innovative product into a movement.

“Jules and I are beyond excited about adding Casey Sellers to our OME Gear team. For us, Casey is a strategic hire as we enter the market full force in December 2020,” said Co-Founder/CEO Stacey Pierce. “With his vast knowledge and experience in the outdoor gear space, he will help us round out the already incredible team we have in place. Casey‘s primary role will be heading up all sales.”

COVID-19 brought many challenges to retailers across the globe, but that hasn’t stopped OME Gear from bringing a truly innovative product to the market. Co-Founders/CEOs Julie Weldon & Stacey Pierce are thrilled to add Sellers to their team to help deliver a top-notch product.

For more information or media inquiries, please contact Will Hardison with Pearl Public Relations at will@pearlprfirm.com or 803-378-4847.
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