CHARLESTON, S.C. – Geneverse Energy, the maker of the most reliable, affordable, and safe compact solar generators designed for homes, has named Brandon its agency of record. The agency will manage the brand, media, and creative strategies for Geneverse as it prepares for planned growth.
Brandon has launched a digitally-driven strategy with strong brand messaging and creative storytelling, boosting Geneverse Energy’s profits. With significant expertise in the electronics, home goods, and outdoor segments, the Brandon creative team can tell the Geneverse Energy story using videos ranging from 30-second spots to a 30-minute infomercial. In addition, Brandon is well-positioned to implement a media planning and buying strategy with advanced demographic and psychographic customer analysis and thoughtful geographic and seasonal positioning.
“We are very excited to have the opportunity to help Geneverse grow their brand,” said Scott Brandon, CEO of Brandon, “This is a great opportunity for us to highlight our data-driven approach and apply it to an environmentally conscious brand. We look forward to working with the Geneverse team.”
Offering energy-storage solutions and solar generators designed to help users endure various unexpected circumstances, Geneverse Energy aims to ensure renewable energy independence, transforming a centralized energy distribution system into a decentralized, distributed, and self-sustainable future. The solar power solutions company wants to be a reliable and affordable power source for families. Its generators enable families to keep their homes protected and their power running through unexpected challenges and daily life.
“Brandon was the right choice for us, as they have a deep understanding of positioning our brand as we prepare for great growth,” said Buck Buchanan, Marketing Director at Geneverse Energy, Inc. “We trust Brandon’s high-quality creative work and strategic media planning to help us reach our goals.”
For more information about Brandon’s convergence process and services, visit www.thebrandonagency.com.
Brandon is a data-driven, digitally-centric, integrated marketing agency. By turning data into weapons, the agency delivers on its mission to connect data-driven insights with creative ideas that help companies grow. As one of only 24 certified and accredited brand strategy agencies in the United States, Brandon is composed of smart, business-minded, results-obsessed experts. The Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, offering deep expertise in the B2B, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel & tourism, consumer packaged goods, real estate, utilities, and health & fitness categories. Consistently recognized as one of the Best Places to Work, the Agency operates virtually and via home offices in Charleston, S.C.; Charlotte, N.C.; Myrtle Beach, S.C.; Orlando, Fla.; and Sofia, Bulgaria. Learn more at https://www.thebrandonagency.com/.
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