Global Digital Product Agency Somo Continues North American Growth Following The Hire Of Two New Senior Executives

Charleston, SC, November 10, 2020: Somo, the global digital product agency, has announced the hiring of two new senior executives to expand its North American presence. Jack Reinelt has joined Somo as President, Americas to lead Somo’s commercial expansion, and has extensive experience building companies in the automotive technology space, including digital mapping pioneer Tele Atlas, industrial auction leader GoIndustry DoveBid and Ann Arbor-based Software Services Corporation.

Scott Sarasin joins Somo as VP of Business Development and will be expanding the company’s technology solutions, client projects, and partnerships, including the establishment of a Detroit area office. Scott has substantial Michigan-based sales and marketing background, most recently as head of Sales and Marketing at InfoReady Corporation, and previously with IBM’s Rational software division, and CDI Business Solutions.

Somo is one of the fastest-growing independent digital agencies, with 185 Somo-ers across offices in Washington D.C, Charleston, the UK and South America, helping the world’s biggest brands and coolest start-ups transform their customer experiences. Somo is the digital agency of record for Audi of America and works with other notable brands across sectors such as automotive, financial services, energy, and travel including Volkswagen, HSBC and E.ON. It was recently recognised in Inc.’s annual list of Best Workplaces in America for 2020 for its outstanding employee engagement.

Nick Hynes, CEO & Co-Founder at Somo, said: “As our global teams expand, we’re thrilled to bring both Jack and Scott on board to help spearhead our growth in the Americas and strengthen our physical foothold with the opening of our new Detroit office. We value their expertise as we continue to invest in opportunities across the country and their outstanding industry background will serve us well as we produce sector-leading customer experiences for our existing clients and prospects.”

Jack Reinelt, President, Americas at Somo said: “Somo has expanded rapidly in the Americas, and joining an organization with such an exceptional team of digital leaders makes me confident that our impressive growth will continue. I’m particularly excited to establish our Detroit presence where the automotive sector is showing great resilience and opportunity, and translate Somo’s outstanding company culture and passion for its clients into the new office.”

Scott Sarasin, VP of Business Development, Somo, said: “I’m excited to be taking on the role of VP for Business Development, responsible for growing our teams and partnerships in the US at a time when digital has fast become a necessity for every business. This role offers me the opportunity to work with a fantastic team of digital minds and further entrench our ability to help the world’s largest brands transform their businesses.”


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