Makeready Announces Opening For Emeline in Charleston, S.C.

Emeline Entry

South Carolina

The new hotel will open its doors in May 2020 and is now welcoming reservations

Makeready is proud to announce Emeline will open May 2020 in Charleston’s historic district and is now accepting reservations.

Owner and developer Rockbridge designed Emeline from the ground up to create a truly unique and independent experience. The hotel’s charming accommodations will provide a warm welcome with its 212 all-king bed guest rooms, including 128 luxury suites and 16 double king bed accommodations. Each room is complemented with contemporary touches such as branded embroidered linens from Matouk, premium in-room amenities from Red Flower, custom vinyl on Crosley turntables and more.

“Emeline has been thoughtfully designed with every aspect in mind to delight guests and locals alike with charm and wit. A consummate host, Emeline’s tenacious team exemplifies the warmth and hospitality for which Charleston is known,” Christine Magrann, COO of Makeready, states. “We look forward to inviting the local community to Emeline in May.”

From tucked away cozy spaces and outdoor lounging, to a vibrant coffee shop buzzing with energy, the hotel’s restaurants and bars will offer inspiring settings to stir conversation and further elevate Charleston's culinary scene. Come May, guests will be delighted by Frannie & The Fox, a wood-fired eatery, and Clerks Coffee Company.

Additionally, Emeline will be home to Makeready’s luxury retail experience, Keep Shop, and feature a state-of-the-art fitness center. The courtyard and greenhouse is an expansive outdoor living space perfect for any special event, meditative moments and golden hour musings (with or without a glass of wine). With more than 13,000 square feet of flexible function space, Emeline caters to meetings or gatherings with up to 350 attendees. Groups can choose from 10 meeting spaces as well as Emeline’s newest neighbor and partner in events, Hank’s Social Hall.

Beyond accommodations, new culinary offerings and an abundance of group and meeting venues, Makeready is passionate about providing an opportunity for travelers to connect with the world around them, city by city and person by person. As Emeline is introduced, exciting new partnerships, amenities and packages will be unveiled that embody layers of experiences and surprises.

Emeline is now welcoming reservations, bookable online at or by calling 843-414-1661. An exclusive hotel-and-ticket package for Spoleto Festival USA is currently running and available for purchase. For more information, please visit

For the hotel fact sheet and high-resolution renderings, please visit

About Emeline
Located in Charleston’s historic district, Emeline is a clever and thoughtfully designed retreat crafted with the curious traveler in mind charting their own course. The experienced team embodies the persona of a consummate host, always focused on the vibrant days of hospitality. Emeline’s accommodations provide a warm welcome after a busy day exploring all the notable points of interest that lie just outside its doors. This captivating refuge with 212 all king bed guest rooms, includes 128 luxury suites and 16 double king bed accommodations. Amenities include Frannie & The Fox, Clerks Coffee Company and Keep Shop. The property boasts over 13,000 sq. ft. of flexible event space and 10 total private occasion spaces, with the Hayne Street Gallery accommodating events up to 250 and for receptions up to 350 guests. Additionally, the courtyard and greenhouse, expansive outdoor spaces that are ideal settings for receptions or social gatherings. Visit to learn more or follow us on Instagram at

About Makeready
Designed from the ground up to create truly independent hotel, restaurant and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections across guests, teams and local brands to create sustainable value for investors. Makeready operates notable hotels, restaurants and retail shops throughout the country such as: Noelle, Keep Shop, Hidden Bar and Makeready L&L in Nashville; The Alida and Rhett in Savannah; The Adolphus and Commerce Goods + Supply in Dallas; Couvant in New Orleans; and Hank’s Seafood Restaurant in Charleston and its elevated venue space for private events, Hank’s Social Hall. Find us online at or Instagram at

About Rockbridge
Rockbridge, a private investment firm celebrating 20 years in business, has been investing in and building brands since 1999. The business has made more than 260 real estate and hospitality investments in 38 states worth over $8.0 billion in total capitalization. Rockbridge has been a prolific investor in the hospitality space and recently, delivered several new independent hotels similar to Emeline. These properties include The Adolphus (Dallas, TX), Cliff House (Cape Neddick, ME), Noelle (Nashville, TN), The Laylow (Waikiki, HI), and The Eliza Jane (New Orleans, LA) to name a few. Rockbridge’s core strength comes from its collaborative team, innovative thinking, relentless curiosity and focus on its culture. In 2019, Rockbridge was honored for a second year in a row as the top, philanthropic company in Central Ohio. Learn more at and Instagram.