Redesigned Website to Offer More Free Resources for Nonprofit Industry

New website provides more tools and resources for the Charleston nonprofit industry.

The Winkler Group launched its redesigned website to provide even more tools and resources for the nonprofit industry, both locally and nationwide. The new user-friendly website includes free guides, fundraising readiness assessments, sector-focused content, as well as subscription-based content. The firm manages capital campaigns for academic institutions, nonprofits, health care organizations, arts and cultural institutions, and churches and ministries. To celebrate the new website, winklergroup.com, the Winkler Group is offering an interactive “Campaign Readiness Assessment” that helps organizations determine how ready they are to fuel their vision with a campaign.

“The content on the website will always be reflective of the timely challenges and opportunities the nonprofit industry is facing,” said Jessica Browning, executive vice president at the Winkler Group. “We know that current demands on fundraisers are extremely high, and our goal is to provide resources that work for nonprofit organizations.”

The website is live and features content such as:
• Four Benchmarks That Predict a Successful Capital Campaign
• It’s Time to Skip Giving Tuesday
• Secrets to a Larger Campaign Goal
• The “Great Resignation” and How to Address Nonprofit Staff Turnover

Working with Charleston-based agency The Design Group on website development, the Winkler Group developed new content based on survey data collected by nonprofit clients and colleagues.

Marketing manager and project leader Rachel Santos explains, “We are proud of what we have been able to accomplish with our new website. We're leveraging our teams' 300 years of combined fundraising experience to deliver industry insights, research, and strategies to our nonprofit colleagues so they may expand their reach in carrying out their missions and making a difference.”

Celebrating its 18th year, the Winkler Group is a national consulting firm headquartered in Charleston, South Carolina, with offices in Florida, Georgia, New York, and North Carolina. The firm specializes in custom-crafted capital campaigns and campaign studies and partners with clients to surpass their fundraising goals.


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