Columbia, S.C. - Cyberwoven, an award-winning South Carolina-based brand, marketing, and website design and development firm, is proud to announce Shayla Merritt as the firm’s new Marketing Director. Merritt to become Cyberwoven’s first Marketing Director.
Merritt joins Cyberwoven from SSOE Group (formerly Stevens & Wilkinson), where she served as the Senior Marketing Coordinator (former Marketing and Communications Manager under Stevens & Wilkinson) for nearly a decade. Prior to her time at SSOE, Merritt worked for Experience SC (formerly the Midlands Authority for Conventions, Sports & Tourism) as a member of their in-house Marketing and Communications Department, and Atlanta-based Georgia Aquarium.
Merritt brings more than 15 years of creative marketing and communications experience into her role as Marketing Director. With a strong background in copywriting and editing, social media, content development, marketing, and visual communications, Merritt has successfully created and managed campaigns for organizations across the Southeast.
A native of Buffalo, N.Y., Merritt obtained her B.S. in Public Affairs from the Maxwell School of Public Affairs, and a B.A. in Mathematics and Education from the College of Arts & Sciences at Syracuse University. Upon graduation, Merritt studied at the University of South Carolina where she earned her Master's in Integrated Mass Communication (M.M.C.) with a focus on public relations, visual communications, and marketing.
“We are extremely fortunate and excited to have Shayla as part of our leadership team,” states David May, president of Cyberwoven. “Shayla has great experience and connectivity in the Columbia community and brings a wealth of expertise and energy to our newly formed marketing and business development functions. I look forward to her guiding our external voice for years to come.”
Outside of work, Merritt is heavily involved in the community, serving on a number of boards and committees: AIA South Carolina’s Communications Committee, Mental Illness Recover Center, Inc. (MIRCI) Board of Directors, Columbia Museum of Art’s Contemporaries (Advisory Board Member and Board VP), Columbia Chamber’s Leadership Columbia Advisory Board (2021-2022 Board Chair), University of South Carolina’s Black Alumni Council (Current Board Chair), City Center Partnership’s (Main Street District) Marketing Committee, ULI South Carolina Advisory Board, and The Talented Tenth SC Advisory Board.
Cyberwoven is a brand, marketing, and web firm headquartered on Main Street in downtown Columbia, SC. Since opening our doors in 2001, we have launched award-winning websites, guided the creation and evolution of brands, and built audience engagement both online and in person. We work with organizations in various industries, including the arts, culture, government, retail, education, finance, healthcare, and insurance. Our goal is to create authentic and unmistakable brand experiences that are infused with imagination, build trust, and inspire love. Learn more at cyberwoven.com.
SCBIZtv is part of the SC Biz News family, serving 100,000 high-level business execs throughout South Carolina. Click for more from SCBIZtv.