Southern Crown Partners Welcomes New Vice President of Craft, Wine & Spirits

Charleston, SC – Southern Crown Partners (SCP) is thrilled to welcome Justin Crouch as the new Vice President of Craft, Wine, and Spirits within the Sales Department. Justin's experience in brand rollouts, sales planning, marketing, and developing brands from startups into regional and national players, make him the perfect fit for this position.

Justin's impressive career began as an early employee for Wicked Weed Brewing. He played a pivotal role in growing the business locally and regionally and was promoted to Chief Operating Officer. After Wicked Weed was acquired by Anheuser Busch, Justin had the opportunity to lead Appalachian Mountain Brewery as the General Manager.

Justin's knowledge of managing craft brands, along with his expertise in supplier relationships and communication, will be critical to accelerating growth for SCP.

Justin graduated from the University of North Carolina at Chapel Hill with a degree in Exercise Sports Science & Entrepreneurship and has an MBA from UNC Charlotte. His background in entrepreneurship and passion for craft beer make him a great asset to SCP.

SCP's investment in this new position demonstrates our commitment to the success of our craft breweries and our growing wine and spirits portfolio. We are thrilled to have a craft veteran like Justin leading this team. Justin has relocated from Asheville, NC, to Charleston, SC, and will report to Dirk Danklef, Chief Sales Officer.

We are excited about Justin's addition to the SCP team and believe that his extensive experience and industry knowledge will contribute significantly to SCP and our supplier partners continued growth and success.

About Southern Crown Partners
Southern Crown Partners is one of the oldest Anheuser-Busch distributors in the country and one of the largest in the Southeast. Today, we strive to become a “one stop shop” beverage wholesaler serving 61 counties throughout SC & GA. Our 725 team members work together to distribute everything from energy drinks, coconut water, cider, hard kombucha, boozy tea, cold-brew coffee, performance drinks, beer, wine, and spirits.

Media Contact:
Sallie Williams
HR Director

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