CHARLESTON, S.C. – Twisp, an all-natural line of southern hard seltzers inspired by popular cocktails, is entering the market on Oct. 19. Charleston will be one of only four markets to get a first taste of its launch flavors: The Mule, The Paloma and The Spritzer. Manufactured by the parent company of local brewery, Palmetto Brewing Co., Twisp is an entirely new brand.
“With all-natural, elevated flavors blended to mirror some of the South’s favorite cocktails, Twisp will provide today’s consumers with what so many of them, especially the healthy, active, outdoor-loving consumers, are craving,” remarks Billy Pyatt, CEO, Catawba Valley Brewing Co. “We monitor our consumers closely and evolve our offerings to meet their ever-changing preferences. That’s exactly why our family got into the business 20 years ago – to make people happy. So, with our entry into the seltzer market, we can quench consumers’ thirst with craft beer, craft seltzer, or both!”
Available in sleek, 12 oz. cans, Twisp is crystal clear, low-calorie, gluten-free, low-carb and low-sugar. A description of each of the launch flavors follows:
• The Mule – The alluring spice of ginger balanced with just a twist of lime. The only thing missing is your favorite copper mug.
• The Paloma – Dry grapefruit paired with the subtle sweetness of lime. It can’t take you to the beach, but it can bring a little bit of the beach to you.
• The Spritzer – Sweet red raspberry with just a hint of floral hibiscus. This crisp take on a spritzer is just plain refreshing.
Through 2019, Twisp will be available in all five of Catawba Valley Brewing Company’s tasting rooms: Palmetto in Charleston and Catawba in Asheville, Charlotte and Morganton. Expected entry into major retailers in the South is the beginning of 2020; at the same time, the Palmetto facility in Charleston will become Twisp’s primary manufacturing facility.
Launch Party Details
To celebrate, there will be a full day of family-friendly activities at the Palmetto Brewing Co. tasting room on Oct. 19, kicking off with a free morning yoga class on the patio to warm guests up for the fun to come.
The official party will begin at noon with a pig pickin’. The first 150 Twisp purchases will come with a Twisp koozie. Guests may show the koozie to receive a complimentary BBQ plate. Music starts at 4 p.m. Plus, there will be giveaways, raffles, games, face-painting and activities. All details will be available on Palmetto’s Facebook event page.
For more information, visit TwispSeltzer.com I Facebook, Instagram & Twitter: @twispseltzer
Twisp, an all-natural, crystal clear line of hard seltzers uniquely crafted in the South, is the perfect on-the-go or stay-at-home thirst-quencher when you’re looking for something low-calorie, gluten-free, low-carb and low-sugar. With a twist of this and whisp of that, Twisp delivers a blend of elevated flavors inspired by popular cocktails, all in a convenient, sleek 12 oz. can. Manufactured by Catawba Valley Brewing Co., the parent company of Catawba Brewing Co. and Palmetto Brewing Co., Twisp is sold in the breweries’ corresponding tasting rooms in Asheville, Charleston, Charlotte and Morganton.
SCBIZtv is part of the SC Biz News family, serving 100,000 high-level business execs throughout South Carolina. Click for more from SCBIZtv.